Havana Club

Pernod Ricard has said its most popular brands, including Absolut, Chivas, Havana Club and Ballantines — though they typically sell at a premium to raki — grew 40% in Turkey in 2010.

Alcohol Hits Nerve In Turkey Marc Champion 2011

French spirits behemoth Pernod Ricard SA, the maker of Martell cognac, Havana Club rum and Mumm champagne, said Thursday it was confident about its growth prospects after it posted a 10% yearly increase in fiscal net profit, boosted by its focus on flagship premium brands.

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The company initially sued the Treasury arm in 2006 in an attempt to overturn its decision to block renewal of the Havana Club trademark.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

A U.S. Appeals Court panel ruled that the Havana Club trademark used by Pernod Ricard SA internationally for rum isn't valid in the U.S.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

Pernod has distributed Havana Club rum in partnership with Cubaexport since 1993, but a 1998 federal law barred the registration of certain Cuban trademarks in the U.S.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

Though Bacardi's sales of Havana Club are minimal, Pernod wanted to keep the trademark under its domain in case the U.S. embargo against Cuba is lifted.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

*** Drinks A U.S. Appeals Court ruled that the "Havana Club" trademark used by Pernod Ricard internationally isn't valid in the U.S. Paris-based Pernod said Cubaexport, its partner in producing and distributing the Cuban rum, will seek a rehearing in front of the full court.

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Separately, Thursday, French drinks rival Pernod-Ricard, maker of Havana Club rum and Chivas Regal scotch, confirmed its fiscal-year targets after its third quarter organic sales rose 5% to €1.62 billion, also beating forecasts.

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Based on data for 2009, Pernod said Havana Club rum is the world's third-largest rum by market share, behind Bacardi International Ltd.'s Bacardi brand and Diageo PLC's Captain Morgan.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

In the absence of another Havana Club rum in the U.S., Bacardi has adopted the Havana Club name and uses it to market a rum produced in Puerto Rico.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011